Facebook™ Ads Boost for Beginners

Abdul HamidFacebook™ Ads, Sales and Lead Generation0 Comments

How To Run Facebook™ Ads for your Business in Less than 10 Minutes

A Business Owners Quick Guide To Running Their Own Facebook™ Ads
By Abdul Rahman Abdul Hamid

You can skim this article in less than 5 minutes!
Or read it thoroughly in 10 minutes!

Hello fellow business owner,

Let’s discuss how you can get started on your very first Marketing Campaign using Facebook™ Ads to drive traffic to your offer.

In this Lead Generation Blog Post, I will walk you through running a promotion through your Facebook™ Page that can generate sales for you this week.

The issue with Marketing Campaigns for most Small Businesses is that they don’t take advantage of having their Campaigns running automatically without the need of having someone physically generating the leads. Most Small Businesses can’t afford to have their sales team working 24/7.

Most Small Businesses can Afford to have Facebook™ Ads running 24/7.

Your Business Included.

Before you groan and tell me that you can’t afford to run Facebook™ Ads, let me ask you this, how are you currently prospecting and generating leads for your business?

Traditionally, businesses depend on referrals from existing clients and friends. Other techniques include good old canvassing, cold calling, and networking with other business professionals.

All of these methods can produce results, but they demand an enormous amount of resources and action to produce profitable, or even, noticeable results.

Old School Prospecting and Lead Generation Methods Work!

Yes, they do, and if implemented correctly, they work very well. However, none of these systems can run on auto-pilot the way Internet Marketing Campaigns can.

Ask yourself.

Would your business benefit from more clients and more money?

It really is as simple as that. If your answer is yes (who’s going to say no, I know, it’s a loaded question), this blog post will help you get started with selling online in a very easy and tech-friendly method that you or anyone in your office can manage.

 

You’re probably still thinking.

Facebook™ Ads are too Expensive!!!

Well, how much are you paying for your daily coffee, latte, espresso, or whatever your daily choice of beverage is. If you’re spending more than $3/day on coffee, drinks, or snacks, you can afford to run Facebook™ Ads for your business.

It really is as simple as that.

As your first offer generates money, then you can continue running Facebook™ Ads with confidence as you can stay on top of your results and end your campaign when it no longer remains profitable.

This type of control over your marketing ad spend is unprecedented in the advertising industry. Never before could you witness your ROI on your advertising in such a quick turnaround, with the control to increase your budget, decrease your budget, or terminate the campaign completely.

So now that we’ve addressed that, let’s get started with running a Facebook™ Ad for your business.

What do you need to run the Facebook™ Ads I’m going to walk you through in this article?

  • An offer
  • An ad idea
  • A budget of $20 or more
  • A Facebook Page and Phone Number
  • A can-do and winning attitude

The last one is optional but highly recommended.

Oh yeah, one last thing.

You do NOT need a Website or Landing Page for this Offer!

Let’s get started.

CREATE YOUR PROMOTION

We want this to be easy and quick, so we don’t want to complicate the promotion by promoting a complicated offer. Something simple and to the point, something that you know your clients would be looking for, and something you can convert your current clients on as well.

You need an offer that is convincing and will move your prospects to take action and express their interest by redeeming your offer and doing business with you.

You’re probably thinking… so what makes a good offer?

The easiest way to do this in my experience is by answering the following question:

What is your best selling product/service?

Take that product/service, or a new product/service you’d like to introduce to your market, and give it a discount. You can advertise this as a “Limited Time Offer” to drive sales.

Here are three tried and tested offers that I have used for my clients with a great deal of success:

  1. Percentage/Dollar Amount off
  2. Buy one get one offer, aka BOGO
  3. Free Trial (perfect for Gyms/Fitness Studios and Saas Companies)

Use one of those three options along with a Limited Time Offer and you have yourself an offer you can generate leads for your business. with.

CREATE YOUR AD

The best thing about the Facebook™ Ads I’ll be showing you to run here is,

You don’t need ANY experience with Ads Manager or Power Editor

We’ll get back to that a little later, right now let’s talk about creating your ad. For the purpose of this article, we’re talking about what we’re going to write IN the ad and the image you will be using.

Yes, you need to get a little creative with how you write your ad, but by no means do you have to be some kick-ass copywriter, nor do you need to hire someone to do this for you, at least not right now.

Few things to keep in mind when writing your ad:

  • Short. To the point.
  • Don’t describe the offer. Present it.
  • Tell them what to do.

You want to get to the point quickly in your ad and present the offer in terms your audience will feel an emotion or vibe from.

Instead of listing out the features of your offers, think of what type of benefits your prospects get from your offer. Then write your ad in that perspective.

For instance, if you’re selling a discounted membership to a class at your Gym/Fitness Studio, one of the features of your classes are the smaller class sizes.

Now you can advertise this feature by mentioning that you offer small class sizes…

…but just stating that means nothing to the majority of your audience. It doesn’t tell them anything about why the class sizes are small, or why that should be considered a good thing, nevermind, a selling point.

However…

…if you advertised it by describing how smaller class sizes provide a more personalized experience which leads to better results, then you might generate more interest and more leads.

It’s all in how you frame the offer, and one of the easiest ways to frame your promotion correctly is by,

Turning your Features into Benefits!

This is the simplest way to turn boring descriptive ad copy into flavorful and meaningful ad copy that stands out to your audience.

As you wrap up your ad, you want to really convince the people that are still reading to take an action.

You have three types of people that see your ads.

  1. They ignore it immediately
  2. They immediately take action
  3. They need convincing and read the ad

The #3’s need a little nudge, and the fact that they read until the end of your ad is a good sign that they need just a slight push.

Sometimes all that is necessary is just to tell them what to do next.

Wrap up your ad by explicitly telling your audience their next move. We call this a Call To Action (CTA).

Before you do this, you want to wrap your CTA with some scarcity.

What this means, is you want to create a sense of urgency in your prospects mind. You want them to act now or fear missing out on what you’re offering.

A simple way to do this is to re-iterate that the offer is indeed, truly, a Limited Time Offer.

An example of this would be something along the lines of:

“Since we experience heavy demand for this offer, spots are limited. Call Now (Your Phone Number) to reserve your spot before it’s too late.”

That’s it.

Now that you have your ad copy figured out, you need an image.

Forget the stock photos and the professional photographers. Pull out a camera, even your smartphone in your pocket works, and take a selfie at your workplace. Take a picture of your team or some of your current clients on location.

These original images have consistently outperformed any ads ran with stock images or highly edited photos.

I have been running Facebook™ Ads since late 2014 and this has been the case almost every single time I’ve tested it.

You can test it out for yourself if you like, but you’re probably here to follow proven methods for results.

Now that your ad is ready, we need to get out to the world.

With this strategy, we’ve already mentioned we will not be using the Facebook™ Ads Manager, or Power Editor to create the ad.

Why?

Because I want this to be a simple and straight-forward guide that even the most technically challenged business owners can take advantage of. It’s also a great first step into the world of advertising on Facebook™ and online in general.

So let’s prepare your ad to publish it to the world.

You need to go to your Facebook Page and make a regular, normal post, just like you would any other time you post on your page.

Add your image, and write out your ad in the post.

Hit Publish.

And now…

…Let’s Boost Your Post!

Once you’ve published your post on your Facebook™ Page, now we can get the party started. We’re going to BOOST your post.

What Facebook™ offers with a Boost is an option to display your posts to more people based on your targeting criteria, in exchange of course for your money.

This is the simple and easy way to get started with Facebook™ Ads.

After you click on the “Boost Post” button, a new window will pop up with the following Audience options.

  • Boost your post to people that like your Page,
  • People who like your Page AND their friends,
  • and People you choose through targeting.

We are going to select the third option here, “People you choose through targeting”.

Now you might notice an option at the very top that lets you add a button to your Boosted Post.

If you have an optimized Landing Page made to convert leads, by all means, select a Book Now or Learn More button and enter the URL of your Landing Page. Alternatively, you can link them back to your Facebook Page.

However, if you don’t, just select No Button.

This article is meant to help you get started with Facebook™ Ads, quickly, and efficiently, without a website.

Now, let’s continue. It is time to…

Choosing Your Audience

Now we’ll need to edit your audience. So go ahead and click on the small EDIT link next to your Audience choice. Alternatively, if you want to create an Audience and save it for later use. Click on “Create a New Audience” and give your audience a name, everything else remains the same. The only difference is that you create a name for the audience and you can save it for later use.

Next, you need to select the gender you want to target for your offer. Ideally, just select the gender that makes up the majority of your customers.

In this example, I have selected Women between the ages of 35 and 55 as my target audience. I’ve also used Toronto, Ontario under Locations.

You might want to adjust the radius based on where you are located and the areas you serve depending on your the logistics of your business. If you can service multiple areas, or have multiple locations, you can target more than location.

Although I would recommend you limit it to 1-2 Locations if you’re a Local Business.

Now you need to scroll down to see the Interests.

Facebook™ will layout their root Interests that you can begin narrowing down from. For the purpose of this example, we’ll suppose you’re running this Ad for a Fitness Studio. So we’d select “Fitness and wellness” from the list, and then end up on Physical exercise.

In the picture above I’ve already entered an interest “Physical Exercise” in order to bring up the “Suggestions” generated automatically by Facebook™.

You can find this helpful, but I recommend sticking to 2-3 interests for the purpose of this Ad.

Now hit Save, and let’s get to the best part.

Setting Your Budget

Relax, it’s just $20!

You know how this works. It’s pay to play!

Next step is to figure out how much you want to spend on advertising. You see what Facebook™ is recommending, and what your wallet is recommending, not sure what to do?

Just type in $20.

Set your Ad duration for 7 Days, and you got yourself your very first Facebook™ Ad for less than $3/day.

And even better…

…It will reach thousands of people in your market

Wait…there’s one thing left to do.

BOOST!

Click on that boost button and let Facebook™ work for you.

Congratulations, you’ve got your first Facebook™ Ad in the books.

But really, congratulations for making it this far and reading this all the way through. I do have some thoughts I’d like to share with those that have made it this far.

This is by no means a comprehensive marketing plan for any business. In order to build an effective and sustainable marketing plan that generates profitable results requires careful planning and rapid implementation.

This walkthrough is more of a stepping stone into the world of Facebook™ Ads and the potential it holds in unleashing new audiences and prospects for your business.

With the $20 you spend here on your ad, not only will you get a few leads, but you will also increase brand awareness as well as your knowledge on how Facebook™ can serve you and your business.

If you followed this walkthrough and were not happy with your results, contact me, let’s go over what you did and see how we can improve it for next time. If you’re still unhappy, I’ll buy your next coffee.

Now, I can go into a pitch about how I generate leads through Facebook™ Ads for my multiple Local Businesses and e-commerce clients. I’m not going to do that, well I just did…

…but what I will do is make myself available to answer any questions you may have when setting this up. Right below here you will be able to schedule a Free Strategy Call with me, and I can walk you through this.

If we’re a good fit, I could open up a space for you in my GCC Method Program or my Facebook™ Ads Consulting Program. Which I will discuss with you during our call.


Go Ahead and Schedule Your Free Call By Clicking Above

*BONUS*

Here’s a little Bonus for those of you that have stayed with me this long and have read this far. You the real MVP.

Always run Ads to a page that has your Facebook™ Pixel on it.

A quick and easy way to figure out if your Pixel is working properly on your page is to use a very handy Chrome Browser Extension called “Facebook™ Pixel Helper” which will show if your Pixel is working and what events tracked.

Hello fellow business owner,

Let’s discuss how you can get started on your very first Marketing Campaign using Facebook™ Ads to drive traffic to your offer.

In this Lead Generation Blog Post, I will walk you through running a promotion through your Facebook™ Page that can generate sales for you this week.

The issue with Marketing Campaigns for most Small Businesses is that they don’t take advantage of having their Campaigns running automatically without the need of having someone physically generating the leads. Most Small Businesses can’t afford to have their sales team working 24/7.

Most Small Businesses can Afford to have Facebook™ Ads running 24/7.

Your Business Included.

Before you groan and tell me that you can’t afford to run Facebook™ Ads, let me ask you this, how are you currently prospecting and generating leads for your business?

Traditionally, businesses depend on referrals from existing clients and friends. Other techniques include good old canvassing, cold calling, and networking with other business professionals.

All of these methods can produce results, but they demand an enormous amount of resources and action to produce profitable, or even, noticeable results.

Old School Prospecting and Lead Generation Methods Work!

Yes, they do, and if implemented correctly, they work very well. However, none of these systems can run on auto-pilot the way Internet Marketing Campaigns can.

Ask yourself.

Would your business benefit from more clients and more money?

It really is as simple as that. If your answer is yes (who’s going to say no, I know, it’s a loaded question), this blog post will help you get started with selling online in a very easy and tech-friendly method that you or anyone in your office can manage.

 

You’re probably still thinking.

Facebook™ Ads are too Expensive!!!

Well, how much are you paying for your daily coffee, latte, espresso, or whatever your daily choice of beverage is. If you’re spending more than $3/day on coffee, drinks, or snacks, you can afford to run Facebook™ Ads for your business.

It really is as simple as that.

As your first offer generates money, then you can continue running Facebook™ Ads with confidence as you can stay on top of your results and end your campaign when it no longer remains profitable.

This type of control over your marketing ad spend is unprecedented in the advertising industry. Never before could you witness your ROI on your advertising in such a quick turnaround, with the control to increase your budget, decrease your budget, or terminate the campaign completely.

So now that we’ve addressed that, let’s get started with running a Facebook™ Ad for your business.

What do you need to run the Facebook™ Ads I’m going to walk you through in this article?

  • An offer
  • An ad idea
  • A budget of $20 or more
  • A Facebook Page and Phone Number
  • A can-do and winning attitude

The last one is optional but highly recommended.

Oh yeah, one last thing.

You do NOT need a Website or Landing Page for this Offer!

Let’s get started.

CREATE YOUR PROMOTION

We want this to be easy and quick, so we don’t want to complicate the promotion by promoting a complicated offer. Something simple and to the point, something that you know your clients would be looking for, and something you can convert your current clients on as well.

You need an offer that is convincing and will move your prospects to take action and express their interest by redeeming your offer and doing business with you.

You’re probably thinking… so what makes a good offer?

The easiest way to do this in my experience is by answering the following question:

What is your best selling product/service?

Take that product/service, or a new product/service you’d like to introduce to your market, and give it a discount. You can advertise this as a “Limited Time Offer” to drive sales.

Here are three tried and tested offers that I have used for my clients with a great deal of success:

  1. Percentage/Dollar Amount off
  2. Buy one get one offer, aka BOGO
  3. Free Trial (perfect for Gyms/Fitness Studios and Saas Companies)

Use one of those three options along with a Limited Time Offer and you have yourself an offer you can generate leads for your business. with.

CREATE YOUR AD

The best thing about the Facebook™ Ads I’ll be showing you to run here is,

You don’t need ANY experience with Ads Manager or Power Editor

We’ll get back to that a little later, right now let’s talk about creating your ad. For the purpose of this article, we’re talking about what we’re going to write IN the ad and the image you will be using.

Yes, you need to get a little creative with how you write your ad, but by no means do you have to be some kick-ass copywriter, nor do you need to hire someone to do this for you, at least not right now.

Few things to keep in mind when writing your ad:

  • Short. To the point.
  • Don’t describe the offer. Present it.
  • Tell them what to do.

You want to get to the point quickly in your ad and present the offer in terms your audience will feel an emotion or vibe from.

Instead of listing out the features of your offers, think of what type of benefits your prospects get from your offer. Then write your ad in that perspective.

For instance, if you’re selling a discounted membership to a class at your Gym/Fitness Studio, one of the features of your classes are the smaller class sizes.

Now you can advertise this feature by mentioning that you offer small class sizes…

…but just stating that means nothing to the majority of your audience. It doesn’t tell them anything about why the class sizes are small, or why that should be considered a good thing, nevermind, a selling point.

However…

…if you advertised it by describing how smaller class sizes provide a more personalized experience which leads to better results, then you might generate more interest and more leads.

It’s all in how you frame the offer, and one of the easiest ways to frame your promotion correctly is by,

Turning your Features into Benefits!

This is the simplest way to turn boring descriptive ad copy into flavorful and meaningful ad copy that stands out to your audience.

As you wrap up your ad, you want to really convince the people that are still reading to take an action.

You have three types of people that see your ads.

  1. They ignore it immediately
  2. They immediately take action
  3. They need convincing and read the ad

The #3’s need a little nudge, and the fact that they read until the end of your ad is a good sign that they need just a slight push.

Sometimes all that is necessary is just to tell them what to do next.

Wrap up your ad by explicitly telling your audience their next move. We call this a Call To Action (CTA).

Before you do this, you want to wrap your CTA with some scarcity.

What this means, is you want to create a sense of urgency in your prospects mind. You want them to act now or fear missing out on what you’re offering.

A simple way to do this is to re-iterate that the offer is indeed, truly, a Limited Time Offer.

An example of this would be something along the lines of:

“Since we experience heavy demand for this offer, spots are limited. Call Now (Your Phone Number) to reserve your spot before it’s too late.”

That’s it.

Now that you have your ad copy figured out, you need an image.

Forget the stock photos and the professional photographers. Pull out a camera, even your smartphone in your pocket works, and take a selfie at your workplace. Take a picture of your team or some of your current clients on location.

These original images have consistently outperformed any ads ran with stock images or highly edited photos.

I have been running Facebook™ Ads since late 2014 and this has been the case almost every single time I’ve tested it.

You can test it out for yourself if you like, but you’re probably here to follow proven methods for results.

Now that your ad is ready, we need to get out to the world.

With this strategy, we’ve already mentioned we will not be using the Facebook™ Ads Manager, or Power Editor to create the ad.

Why?

Because I want this to be a simple and straight-forward guide that even the most technically challenged business owners can take advantage of. It’s also a great first step into the world of advertising on Facebook™ and online in general.

So let’s prepare your ad to publish it to the world.

You need to go to your Facebook Page and make a regular, normal post, just like you would any other time you post on your page.

Add your image, and write out your ad in the post.

Hit Publish.

And now…

…Let’s Boost Your Post!

Once you’ve published your post on your Facebook™ Page, now we can get the party started. We’re going to BOOST your post.

What Facebook™ offers with a Boost is an option to display your posts to more people based on your targeting criteria, in exchange of course for your money.

This is the simple and easy way to get started with Facebook™ Ads.

After you click on the “Boost Post” button, a new window will pop up with the following Audience options.

  • Boost your post to people that like your Page,
  • People who like your Page AND their friends,
  • and People you choose through targeting.

We are going to select the third option here, “People you choose through targeting”.

Now you might notice an option at the very top that lets you add a button to your Boosted Post.

If you have an optimized Landing Page made to convert leads, by all means, select a Book Now or Learn More button and enter the URL of your Landing Page. Alternatively, you can link them back to your Facebook Page.

However, if you don’t, just select No Button.

This article is meant to help you get started with Facebook™ Ads, quickly, and efficiently, without a website.

Now, let’s continue. It is time to…

Choosing Your Audience

Now we’ll need to edit your audience. So go ahead and click on the small EDIT link next to your Audience choice. Alternatively, if you want to create an Audience and save it for later use. Click on “Create a New Audience” and give your audience a name, everything else remains the same. The only difference is that you create a name for the audience and you can save it for later use.

Next, you need to select the gender you want to target for your offer. Ideally, just select the gender that makes up the majority of your customers.

In this example, I have selected Women between the ages of 35 and 55 as my target audience. I’ve also used Toronto, Ontario under Locations.

You might want to adjust the radius based on where you are located and the areas you serve depending on your the logistics of your business. If you can service multiple areas, or have multiple locations, you can target more than location.

Although I would recommend you limit it to 1-2 Locations if you’re a Local Business.

Now you need to scroll down to see the Interests.

Facebook™ will layout their root Interests that you can begin narrowing down from. For the purpose of this example, we’ll suppose you’re running this Ad for a Fitness Studio. So we’d select “Fitness and wellness” from the list, and then end up on Physical exercise.

In the picture above I’ve already entered an interest “Physical Exercise” in order to bring up the “Suggestions” generated automatically by Facebook™.

You can find this helpful, but I recommend sticking to 2-3 interests for the purpose of this Ad.

Now hit Save, and let’s get to the best part.

Setting Your Budget

Relax, it’s just $20!

You know how this works. It’s pay to play!

Next step is to figure out how much you want to spend on advertising. You see what Facebook™ is recommending, and what your wallet is recommending, not sure what to do?

Just type in $20.

Set your Ad duration for 7 Days, and you got yourself your very first Facebook™ Ad for less than $3/day.

And even better…

…It will reach thousands of people in your market

Wait…there’s one thing left to do.

BOOST!

Click on that boost button and let Facebook™ work for you.

Congratulations, you’ve got your first Facebook™ Ad in the books.

But really, congratulations for making it this far and reading this all the way through. I do have some thoughts I’d like to share with those that have made it this far.

This is by no means a comprehensive marketing plan for any business. In order to build an effective and sustainable marketing plan that generates profitable results requires careful planning and rapid implementation.

This walkthrough is more of a stepping stone into the world of Facebook™ Ads and the potential it holds in unleashing new audiences and prospects for your business.

With the $20 you spend here on your ad, not only will you get a few leads, but you will also increase brand awareness as well as your knowledge on how Facebook™ can serve you and your business.

If you followed this walkthrough and were not happy with your results, contact me, let’s go over what you did and see how we can improve it for next time. If you’re still unhappy, I’ll buy your next coffee.

Now, I can go into a pitch about how I generate leads through Facebook™ Ads for my multiple Local Businesses and e-commerce clients. I’m not going to do that, well I just did…

…but what I will do is make myself available to answer any questions you may have when setting this up. Right below here you will be able to schedule a Free Strategy Call with me, and I can walk you through this.

If we’re a good fit, I could open up a space for you in my GCC Method Program or my Facebook™ Ads Consulting Program. Which I will discuss with you during our call.


Go Ahead and Schedule Your Free Call By Clicking Above

*BONUS*

Here’s a little Bonus for those of you that have stayed with me this long and have read this far. You the real MVP.

Always run Ads to a page that has your Facebook™ Pixel on it.

A quick and easy way to figure out if your Pixel is working properly on your page is to use a very handy Chrome Browser Extension called “Facebook™ Pixel Helper” which will show if your Pixel is working and what events tracked.

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