How to Get Leads for Your Gym using Facebook™ Ads

Abdul HamidSales and Lead Generation0 Comments

How To Attract High Quality Leads To Your Gym Every Month

A Gym Owners Guide to generating leads with Facebook™ Ads
By Abdul Rahman Abdul Hamid

You can skim this article in less than 5 minutes!
Or read it thoroughly in 10 minutes!

Hello fellow business owner, and more specifically, gym owner. My name’s Abdul Hamid, but you can call me Abdul. And…

…I’m going to show you how to Generate High-Quality Leads for your Gym for Less Than The Price of Lunch.

Then I’m going to show you how you can automate it so that your lead generation campaign runs on its own, for dessert.

Let’s jump right in with my proven 3-Step Process that can start generating leads for your gym this week and change your business forever.

I call it the Generate, Capture, and Close (GCC) Method.

What you’re about to read is intended for Gym Owners, but many of the methods and concepts used are tried and tested methods that will work in most industries and for most businesses.

I’ll get to my GCC Method by the end of this article, but first, let’s start with this;

How to Create a Lead Generation Campaign:

  1. Provide an offer that provides real value to your target audience.
  2. Create a page to explain your offer and collect their name, email, and phone number.
  3. Put out a Facebook™ Ad targeting your prospects using postal/zip codes or a 20km radius to your gym.

Now before I delve deeper into each of the three steps, you might be asking some questions.

Questions like,

Abdul, What is Lead Generation?

Lead Generation is any action you undertake in order to drum up more business either through paid advertising, word of mouth, or referrals. It is the point that a prospect shows interest in your product or service, that they become a lead.

It’s Leads, as in rhymes with Leeds… not Feds.

So now that you know what it is, let me make sure you know what it isn’t.

Lead Generation is NOT a get-rich-quick scheme or an MLM scheme. It is just one part of every sales process and every marketing plan for all businesses, in all industries.

So now that we all know what a lead is, and what lead generation means, and what it doesn’t… let’s get to the good stuff.

Step 1: The Offer
  • Put together a valuable offer.
  • Don’t wait for the perfect time to run your offer. Do it now!
  • I’ll let you know what offers are working for me and my clients.

You need to put together a good offer. Most of you may already be running pretty good offers, which you can just plug and play into what I’m about to show you. For the rest of you that don’t, then you need to come up with something that will get people to want to sign up for your gym. If you have competitors, particularly strong competitors, near you, you might need to look into what their members are complaining about and step up in those areas.

I’m going to make it easy for you, though. I’m not going to make you have to do a bunch of research and pull up demographic data to see the stats.

I’ve been running offers for Gyms all over North America with very positive results, so over the course of these campaigns, I’ve come to learn a thing or two on what kind of offers have been working for my clients.

Now, this doesn’t mean that it will necessarily work for your gym and your prospects, but by all means, see how it adds up for you and use it as a guideline if you will.

Here’s a list of some offers I ran for my clients that have provided favorable results (meaning, SOLD OUT):

A Free Trial Membership to Your Gym

Yup.

That simple.

Now how you structure the free trial is entirely up to you, but what’s been working very well for my clients are boot camp type classes where a set number of classes are offered for free. Some are even running boot camp classes as a gateway to a monthly gym membership.

When you have your offer figured out, don’t wait for the perfect time to run it. Don’t wait for Christmas, New Years, or Groundhog Day. It doesn’t matter. You can run an offer at any time.

You don’t need to do any print promos or rent out any billboards. Just run your offers through digital marketing channels like Facebook™ Ads, and run them on auto-pilot.

Step 2: Your Landing Page

Your Landing Page is where you present and explain your offer. When a prospect lands on your Landing Page, that means they’re now a lead, it is the direct result of them engaging with your offer and expressing an interest in it.

The landing page is your chance to convert these leads into your gym members.

However, as is human nature, everything is much easier when it’s taken one step at a time. That’s kind of the thinking behind our name, 2 Feet Solutions.

So instead of having your leads land on your page and you tell them to buy your membership.

Instead, provide them with:

  • your offer,
  • an explanation of what’s in it for them,
  • how they benefit by taking you up on your offer,
  • and enough reason to trust you as someone who will deliver on your offer.
  • a form to collect their name, email, and phone number to take advantage of your offer.
That’s it. Keep it clean, simple, and to the point. And…
FOR THE LOVE OF SQUATS…
DO NOT SEND YOUR TRAFFIC TO YOUR HOMEPAGE OR FACEBOOK PAGE…
…JUST DON’T.
Step 3: Your Facebook™ Ad
  • Go to facebook.com/ads/manage to get to your ad Account.
  • Create a “Website Clicks” Ad which will lead to Your Landing Page.
  • Narrow your target audience using postal/zip codes and age demographics.
  • Present your offer with persuasive ad copy, an original image, and proper Ad placement.
Now you need to setup your Facebook™ Ad.

Currently, Facebook™ provides every user with a Personal Ad Account, but you also have the option of creating a Business Ad Manager Account, which is always a good idea.

Claim your Facebook™ Page within your Facebook Ad Account so you can run your Ads through your Facebook™ Page.

In your Ad Manager, you will create a new ad.

Create a “Website Clicks” ad.

Follow the prompts and in Step 2, enter the URL (website address) of Your Landing Page.

Target Your Audience by Location and Age

As a local gym, your most likely candidates to sign up for monthly memberships are people that live in your city, and even more specifically, close to your gym.

Throughout my experience, I have found the 10-15 mile radius as the upper limit of maximum engagement and leads for my clients. I reckon it’s because the closer your members are to your gym, the more motivated they are to join your gym, and keep returning and signing up for extras, like Personal Training Sessions, Tanning, or Classes.

You can target a specific geographic area through the use of postal codes and zip codes, or you can just create a 10-15 mile radius around your gym and target your audience within that radius for your Ad.

You will also want to filter out your audience by the age range you want in your gym. In my experience, we’ve found great success with the 25-50 age range, especially for our Bootcamp classes.

Write Persuasive Ad Copy and use an Original Image

Keep it short and sweet in your Ad. Explain what you’re offering by describing the offer and telling the viewer what to do. Click to Learn More, Tap to Learn More, etc.

Now you need to select an image. You may be persuaded to get the most professional looking photo, I mean, after all, photo-shoots are for Ads, right?

Traditionally, yes.

But not anymore.

You don’t require any models, special lighting, or expensive cameras.

Pull out your iPhone and take a photo of some of your members working out and use that.

We no longer use any stock photos for any lead generation campaigns for our gym owner clients.

This doesn’t mean a stock photo or professional high-quality photo won’t work for you. It can, and maybe you should test it if you’re keen on finding out.

All I can tell you is what I’ve had experience with, and hopefully, you choose to save yourself the wasted ad spend and time to test it out yourself.

Nonetheless, an original image of your gym and your members works great!

Set Your Budget

Set your daily Ad budget at ONLY $10/day to start. That’s $300/month. If you close just one lead into a paying member each month, you’re already profiting from your Lead Generation Campaign.

Each new membership has a Lifetime Value greater than $300.

But we’re not trying to close one lead every month. We want to be generating numerous leads daily on auto-pilot.

Here’s what you can expect.

1-5 New Leads Every Single Day

You can let this campaign run until 1 of 2 things happen:

  1. You hit capacity.
  2. You are no longer getting leads.

When 2 happens, just go through this method again with a new set of ad copy and a new image, and get right back to generating leads on auto-pilot.

And that’s how you run Facebook™ Ads to generate leads for your business.

After each lead that fills out your lead capture form, you will receive an email with their information. Then it’s just up to you and your sales team to contact the leads and close them.

Now, I can go into a pitch about how I helped this gym, or that gym, generate leads and close new memberships. I’m not going to do that.

What I will do is make myself available to answer any questions you may have when setting this up. Right below here you will be able to schedule a Free Strategy Call with me.

If we’re a good fit, I could open up a space for you in my GCC Method Program or my Facebook™ Ads Consulting Program.

Go Ahead and Schedule Your Free Call By Clicking Above

*BONUS*

Here’s a little Bonus for those of you that have stayed with me this long and have read this far. You the real MVP.

Always run your Facebook™ Ads to a page that has your Facebook™ Pixel on it.

A quick and easy way to figure out if your Pixel is working properly on your page is to use a very handy Chrome Browser Extension called “Facebook™ Pixel Helper” which will show you if your Pixel is working on your page and what events are being recorded.

Oh yeah, the Generate, Capture, and Close Method has basically been broken down in this blog article, but the main omission is how we structure our re-targeting campaigns to position our leads for the soft close.

If you’re wondering about the price of that lunch. At $10/day, and the ability to generate new leads daily, it’s safe to say that you can find lunch for a lot more than $10. The Shawarma Combo near my place is over $10 these days.

Hello fellow business owner, and more specifically, gym owner. My name’s Abdul Hamid, but you can call me Abdul. And…

…I’m going to show you how to Generate High-Quality Leads for your Gym for Less Than The Price of Lunch.

Then I’m going to show you how you can automate it so that your lead generation campaign runs on its own, for dessert.

Let’s jump right in with my proven 3-Step Process that can start generating leads for your gym this week and change your business forever.

I call it the Generate, Capture, and Close (GCC) Method.

What you’re about to read is intended for Gym Owners, but many of the methods and concepts used are tried and tested methods that will work in most industries and for most businesses.

I’ll get to my GCC Method by the end of this article, but first, let’s start with this;

How to Create a Lead Generation Campaign:

  1. Provide an offer that provides real value to your target audience.
  2. Create a page to explain your offer and collect their name, email, and phone number.
  3. Put out a Facebook™ Ad targeting your prospects using postal/zip codes or a 20km radius to your gym.

Now before I delve deeper into each of the three steps, you might be asking some questions.

Questions like,

Abdul, What is Lead Generation?

Lead Generation is any action you undertake in order to drum up more business either through paid advertising, word of mouth, or referrals. It is the point that a prospect shows interest in your product or service, that they become a lead.

It’s Leads, as in rhymes with Leeds… not Feds.

So now that you know what it is, let me make sure you know what it isn’t.

Lead Generation is NOT a get-rich-quick scheme or an MLM scheme. It is just one part of every sales process and every marketing plan for all businesses, in all industries.

So now that we all know what a lead is, and what lead generation means, and what it doesn’t… let’s get to the good stuff.

Step 1: The Offer
  • Put together a valuable offer.
  • Don’t wait for the perfect time to run your offer. Do it now!
  • I’ll let you know what offers are working for me and my clients.

You need to put together a good offer. Most of you may already be running pretty good offers, which you can just plug and play into what I’m about to show you. For the rest of you that don’t, then you need to come up with something that will get people to want to sign up for your gym. If you have competitors, particularly strong competitors, near you, you might need to look into what their members are complaining about and step up in those areas.

I’m going to make it easy for you, though. I’m not going to make you have to do a bunch of research and pull up demographic data to see the stats.

I’ve been running offers for Gyms all over North America with very positive results, so over the course of these campaigns, I’ve come to learn a thing or two on what kind of offers have been working for my clients.

Now, this doesn’t mean that it will necessarily work for your gym and your prospects, but by all means, see how it adds up for you and use it as a guideline if you will.

Here’s a list of some offers I ran for my clients that have provided favorable results (meaning, SOLD OUT):

A Free Trial Membership to Your Gym

Yup.

That simple.

Now how you structure the free trial is entirely up to you, but what’s been working very well for my clients are boot camp type classes where a set number of classes are offered for free. Some are even running boot camp classes as a gateway to a monthly gym membership.

When you have your offer figured out, don’t wait for the perfect time to run it. Don’t wait for Christmas, New Years, or Groundhog Day. It doesn’t matter. You can run an offer at any time.

You don’t need to do any print promos or rent out any billboards. Just run your offers through digital marketing channels like Facebook™ Ads, and run them on auto-pilot.

Step 2: Your Landing Page

Your Landing Page is where you present and explain your offer. When a prospect lands on your Landing Page, that means they’re now a lead, it is the direct result of them engaging with your offer and expressing an interest in it.

The landing page is your chance to convert these leads into your gym members.

However, as is human nature, everything is much easier when it’s taken one step at a time. That’s kind of the thinking behind our name, 2 Feet Solutions.

So instead of having your leads land on your page and you tell them to buy your membership.

Instead, provide them with:

  • your offer,
  • an explanation of what’s in it for them,
  • how they benefit by taking you up on your offer,
  • and enough reason to trust you as someone who will deliver on your offer.
  • a form to collect their name, email, and phone number to take advantage of your offer.
That’s it. Keep it clean, simple, and to the point. And…
FOR THE LOVE OF SQUATS…
DO NOT SEND YOUR TRAFFIC TO YOUR HOMEPAGE OR FACEBOOK PAGE…
…JUST DON’T.
Step 3: Your Facebook™ Ad
  • Go to facebook.com/ads/manage to get to your ad Account.
  • Create a “Website Clicks” Ad which will lead to Your Landing Page.
  • Narrow your target audience using postal/zip codes and age demographics.
  • Present your offer with persuasive ad copy, an original image, and proper Ad placement.
Now you need to setup your Facebook™ Ad.

Currently, Facebook™ provides every user with a Personal Ad Account, but you also have the option of creating a Business Ad Manager Account, which is always a good idea.

Claim your Facebook™ Page within your Facebook Ad Account so you can run your Ads through your Facebook™ Page.

In your Ad Manager, you will create a new ad.

Create a “Website Clicks” ad.

Follow the prompts and in Step 2, enter the URL (website address) of Your Landing Page.

Target Your Audience by Location and Age

As a local gym, your most likely candidates to sign up for monthly memberships are people that live in your city, and even more specifically, close to your gym.

Throughout my experience, I have found the 10-15 mile radius as the upper limit of maximum engagement and leads for my clients. I reckon it’s because the closer your members are to your gym, the more motivated they are to join your gym, and keep returning and signing up for extras, like Personal Training Sessions, Tanning, or Classes.

You can target a specific geographic area through the use of postal codes and zip codes, or you can just create a 10-15 mile radius around your gym and target your audience within that radius for your Ad.

You will also want to filter out your audience by the age range you want in your gym. In my experience, we’ve found great success with the 25-50 age range, especially for our Bootcamp classes.

Write Persuasive Ad Copy and use an Original Image

Keep it short and sweet in your Ad. Explain what you’re offering by describing the offer and telling the viewer what to do. Click to Learn More, Tap to Learn More, etc.

Now you need to select an image. You may be persuaded to get the most professional looking photo, I mean, after all, photo-shoots are for Ads, right?

Traditionally, yes.

But not anymore.

You don’t require any models, special lighting, or expensive cameras.

Pull out your iPhone and take a photo of some of your members working out and use that.

We no longer use any stock photos for any lead generation campaigns for our gym owner clients.

This doesn’t mean a stock photo or professional high-quality photo won’t work for you. It can, and maybe you should test it if you’re keen on finding out.

All I can tell you is what I’ve had experience with, and hopefully, you choose to save yourself the wasted ad spend and time to test it out yourself.

Nonetheless, an original image of your gym and your members works great!

Set Your Budget

Set your daily Ad budget at ONLY $10/day to start. That’s $300/month. If you close just one lead into a paying member each month, you’re already profiting from your Lead Generation Campaign.

Each new membership has a Lifetime Value greater than $300.

But we’re not trying to close one lead every month. We want to be generating numerous leads daily on auto-pilot.

Here’s what you can expect.

1-5 New Leads Every Single Day

You can let this campaign run until 1 of 2 things happen:

  1. You hit capacity.
  2. You are no longer getting leads.

When 2 happens, just go through this method again with a new set of ad copy and a new image, and get right back to generating leads on auto-pilot.

And that’s how you run Facebook™ Ads to generate leads for your business.

After each lead that fills out your lead capture form, you will receive an email with their information. Then it’s just up to you and your sales team to contact the leads and close them.

Now, I can go into a pitch about how I helped this gym, or that gym, generate leads and close new memberships. I’m not going to do that.

What I will do is make myself available to answer any questions you may have when setting this up. Right below here you will be able to schedule a Free Strategy Call with me.

If we’re a good fit, I could open up a space for you in my GCC Method Program or my Facebook™ Ads Consulting Program.

Go Ahead and Schedule Your Free Call By Clicking Above

*BONUS*

Here’s a little Bonus for those of you that have stayed with me this long and have read this far. You the real MVP.

Always run your Facebook™ Ads to a page that has your Facebook™ Pixel on it.

A quick and easy way to figure out if your Pixel is working properly on your page is to use a very handy Chrome Browser Extension called “Facebook™ Pixel Helper” which will show you if your Pixel is working on your page and what events are being recorded.

Oh yeah, the Generate, Capture, and Close Method has basically been broken down in this blog article, but the main omission is how we structure our re-targeting campaigns to position our leads for the soft close.

If you’re wondering about the price of that lunch. At $10/day, and the ability to generate new leads daily, it’s safe to say that you can find lunch for a lot more than $10. The Shawarma Combo near my place is over $10 these days.

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