Google To Start Penalizing Pop Up Ads

Abdul HamidDigital Marketing

Google Penalizes Pop Ups for User Experience

Google Drops the Smack Down on Pop-Ups

Starting January 10, 2017 Google will start Penalizing sites using Interstitial Modals (POP UPS)
Abdul Rahman Abdul Hamid


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Pop-ups will get you Penalized, Says Google.

Starting January 10, 2017 Google will start handing out Penalties for Intrusive Pop-Ups

So the Don dada, Google has come up with a new decree. One that many of your online marketers and web designers really ought to know about. 

You know those pop-ups we use to get better conversions, for opt-ins, scarcity plays, or One-time Offers and upsells. 

Yeah, well those may get you penalized in the near future.

Yup.

Google says that it’s cracking down on websites that employ these types of pop-ups which they call “Intrusive Interstitial”. 

I think we all know what “intrusive” means and we can all recognize how it can be attributed to “pop-ups”.

But what the heck is Interstitial?

Well, technically it just means something that takes up space in between things, more or less.

But in the world wide web, it means much more.

Here, I’ll pull up some Wikipedia definitions.

Wikipedia Definition

Can we just agree to call them pop-ups, like the majority of normal people?

Wikipedia Definition Cont'd

So, these pop-ups have been categorized into two categories.

Intrusive vs. Non-Intrusive.

Each category having two defining versions of these pop-ups.

These are:

  • The regular pop-ups that you see that come up and take up some space on the screen that you have to click out of to continue seeing the content.
  • The full-page pop-ups that cover the entire screen until you complete the desired actions the pop-up asks you to go through.

But wait…there’s more (always wanted to say that, even if it doesn’t really apply here)

Google, in all its wisdom and mercy has made it clear for us plebeians which techniques for pop-ups they deem to be non-intrusive and for the betterment of the users experience.

Because we know, everything Google does is for the user experience, right?

So, from the horse’s mouth:

Google Explains Non Intrusive Ads

And here are some examples they’ve provided:

Google's Example of Non-Intrusive Pop Up Ads

For those of you operating in different markets and require the use of different languages on your website, pay attention. 

If you use a pop-up for your visitors to choose which language/region they want, this should be done on the homepage and not repeated on inner pages. Here’s some more info on that, Click Here to be Taken to the Blog Post on it by Google

These moves are part of an overall campaign by Google to improve search results on Mobile and ultimately the Mobile users experience when searching and exploring the web through Google and its search results.

Remember these changes take effect on January 10, 2017 and Google WILL penalize websites that do not comply.

Another result of their Mobile heavy focus is that they will be removing the “Mobile-Friendly” tag that comes up in the Search Engine Results Pages. This is due to them citing that “85% of all pages in the mobile search results now meet this criteria.” Guess they figured the information is redundant, and I’d agree. Nothing too drastic on this one. This should already be in effect in the search engine results.

Speak to your Search Engine Optimization team/expert in order to ensure that you make the necessary changes to account for these updates, and make sure your web designer/web developer is up to date so that you ensure you don’t get hit with any penalties that can have adverse affects on your revenue and lead generation.

One of the possibly under looked storylines that will definitely be written due to the shift in the search engine landscape after this announcement I find intriguing the most. The storyline I’m referring to are the multitude of SAAS (Software as a Service– Basically monthly subscription for software) businesses that are out there that are heavily dependent on the deployment of these pop-ups for the benefit of their clients as a service.

Many aren’t malicious either. It’s just utilizing a marketing method as old as sales, which is the concept of interruption marketing.

Interruption Marketing Definition in The Blog of 2 Feet Solutions

Yeah, they did.

That’s all pop-ups are.

All in all, I find this a great measure by Google. Some use this as a prime example of Google’s over-reaching status as the Don Corleone of the internet, and it’s hard to disagree with them at times. However, when you keep in mind that the aim of Google is to improve the results of users search queries and their experiences, this move is practical and makes complete sense in a mobile first world.

2 Feet Solutions Google The Don

To wrap up and leave you with something to ponder.

Here’s an exchange that went down on Reddit that summarizes both positions on this issue very succinctly, and quite nicely in my opinion.

Reddit Convo Summarizing Google's Decision on Pop Up Ads

Read more here: http://goo.gl/nbfgcG

2 Feet Solutions Google Updates Gifs


Thanks for reading. If you’re a local business in London, Ontario and need help understanding how you can take advantage of Search Engine Optimization for your business shoot me an e-mail with your questions and I’ll help you along: abdul@2feetsolutions.com

Pop-ups will get you Penalized, Says Google.

Starting January 10, 2017 Google will start handing out Penalties for Intrusive Pop-Ups

So the Don dada, Google has come up with a new decree. One that many of your online marketers and web designers really ought to know about. 

You know those pop-ups we use to get better conversions, for opt-ins, scarcity plays, or One-time Offers and upsells. 

Yeah, well those may get you penalized in the near future.

Yup.

Google says that it’s cracking down on websites that employ these types of pop-ups which they call “Intrusive Interstitial”. 

I think we all know what “intrusive” means and we can all recognize how it can be attributed to “pop-ups”.

But what the heck is Interstitial?

Well, technically it just means something that takes up space in between things, more or less.

But in the world wide web, it means much more.

Here, I’ll pull up some Wikipedia definitions.

Wikipedia Definition

Can we just agree to call them pop-ups, like the majority of normal people?

Wikipedia Definition Cont'd

So, these pop-ups have been categorized into two categories.

Intrusive vs. Non-Intrusive.

Each category having two defining versions of these pop-ups.

These are:

  • The regular pop-ups that you see that come up and take up some space on the screen that you have to click out of to continue seeing the content.
  • The full-page pop-ups that cover the entire screen until you complete the desired actions the pop-up asks you to go through.

But wait…there’s more (always wanted to say that, even if it doesn’t really apply here)

Google, in all its wisdom and mercy has made it clear for us plebeians which techniques for pop-ups they deem to be non-intrusive and for the betterment of the users experience.

Because we know, everything Google does is for the user experience, right?

So, from the horse’s mouth:

Google Explains Non Intrusive Ads

And here are some examples they’ve provided:

Google's Example of Non-Intrusive Pop Up Ads

For those of you operating in different markets and require the use of different languages on your website, pay attention. 

If you use a pop-up for your visitors to choose which language/region they want, this should be done on the homepage and not repeated on inner pages. Here’s some more info on that, Click Here to be Taken to the Blog Post on it by Google

These moves are part of an overall campaign by Google to improve search results on Mobile and ultimately the Mobile users experience when searching and exploring the web through Google and its search results.

Remember these changes take effect on January 10, 2017 and Google WILL penalize websites that do not comply.

Another result of their Mobile heavy focus is that they will be removing the “Mobile-Friendly” tag that comes up in the Search Engine Results Pages. This is due to them citing that “85% of all pages in the mobile search results now meet this criteria.” Guess they figured the information is redundant, and I’d agree. Nothing too drastic on this one. This should already be in effect in the search engine results.

Speak to your Search Engine Optimization team/expert in order to ensure that you make the necessary changes to account for these updates, and make sure your web designer/web developer is up to date so that you ensure you don’t get hit with any penalties that can have adverse affects on your revenue and lead generation.

One of the possibly under looked storylines that will definitely be written due to the shift in the search engine landscape after this announcement I find intriguing the most. The storyline I’m referring to are the multitude of SAAS (Software as a Service– Basically monthly subscription for software) businesses that are out there that are heavily dependent on the deployment of these pop-ups for the benefit of their clients as a service.

Many aren’t malicious either. It’s just utilizing a marketing method as old as sales, which is the concept of interruption marketing.

Interruption Marketing Definition in The Blog of 2 Feet Solutions

Yeah, they did.

That’s all pop-ups are.

All in all, I find this a great measure by Google. Some use this as a prime example of Google’s over-reaching status as the Don Corleone of the internet, and it’s hard to disagree with them at times. However, when you keep in mind that the aim of Google is to improve the results of users search queries and their experiences, this move is practical and makes complete sense in a mobile first world.

2 Feet Solutions Google The Don

To wrap up and leave you with something to ponder.

Here’s an exchange that went down on Reddit that summarizes both positions on this issue very succinctly, and quite nicely in my opinion.

Reddit Convo Summarizing Google's Decision on Pop Up Ads

Read more here: http://goo.gl/nbfgcG

2 Feet Solutions Google Updates Gifs


Thanks for reading. If you’re a local business in London, Ontario and need help understanding how you can take advantage of Search Engine Optimization for your business shoot me an e-mail with your questions and I’ll help you along: abdul@2feetsolutions.com