How to Geo-Tag Images for Local SEO

Abdul HamidLocal SEO

How To Geo-Tag Images for Local SEO

How to Geo-Tag Images for Local SEO

Quick Step by Step Guide to Geo-Tagging Images in order to stand out Locally
Abdul Rahman Abdul Hamid

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How to Geo-Tag your Photos

Now, I’m assuming if you’re reading this right now that you already understand the significance and importance of Geo-Tagging your Images for your online business/website.

If that’s your case, good. Because, I’m not going to spend a bunch of time explaining it, why? For the sole reason that I want to make sure you can walk away from this taking action by learning HOW to Geo-Tag your images, rather than just learning for the sake of learning and not doing anything as a result.

So for the sake of brevity, I’ll just throw up a quick list as to why you should Geo-Tag your images, because you know, you always have to convince people.

  • Gets your pages/images showing up in search results for your keywords in your targeted location
  • Your page becomes considered more relevant in local searches
  • Boosts your ranking in Google Maps
  • Gets you ranking in Google Image searches

So what is Geotagging?

Geo-Tagging is when you “Tag” an image to a fixed location. This is what DSLR cameras do on their own if they’re setup properly. Without a DSLR camera, you have to utilize tools/resources in order to GeoTag your photos.

So How do You Geo-Tag Images?

Two ways:

Automatically

and

Manually.

We’ll be focusing on Manual Geo-Tagging since I assume you’re not a professional photographer with a DSLR camera snapping all of your business photos. If that’s you, then you should know this stuff already.

Moving on.

Rule #1: Images must be in JPG format in order to be Geo-Tagged.

So, to begin you’ll need to have a Google+ page for your business.

Go to your Google+ Page and click on your Photos.

2 Feet Solutions Geo Tag Guide using Google+ Photos

Once there, just click on your albums.

Now, let’s assume you’ve already uploaded your images with them already being optimized through the use of the images metadata. 

Because honestly, that’s more important than Geo Tagging the pictures in the first place in regards to search engine optimization. 

If you haven’t done that, or don’t know how to, here’s a quick rundown. 

If you’re using a Windows OS.

Right-click on the image.

Click Properties.

In there you will be able to edit the information and optimize them for your niche/keywords.

If you’re using a Mac you’ll need to use an EXIF tool or something like Photoshop/Lightroom.

I prefer to use Photoshop myself.

Now that your images are optimized you need to embed the Geo Tags in its metadata so that Google can recognize your website as being relevant for local searches.

In Google+ as you click on each photo you can click on Photo Details on the right hand side.

2 Feet Solutions Geo-Tag Guide for Google+ Photo Details for Local SEO

Click on the drop-down arrow in Step 1, and “Add Location” in Step 2.

This will allow you to add a location. If you have a verified GMB listing, then use the same address you have there.

That’s it. 

Now your images are GeoTagged.

Oh, what if you don’t have a Google+ account. 

Really?

Well, in that case, use Panoramio or Flickr, any picture sharing website that you can include Geo-Tag data into the metadata. Just be wary of sites and programs that strip the metadata out of pictures. For instance, some messaging apps.


Thanks for reading and if you’re a local business in London, Ontario and need help understanding how you can take advantage of Search Engine Optimization for your business shoot me an e-mail with your questions and I’ll help you along: abdul@2feetsolutions.com

How to Geo-Tag your Photos

Now, I’m assuming if you’re reading this right now that you already understand the significance and importance of Geo-Tagging your Images for your online business/website.

If that’s your case, good. Because, I’m not going to spend a bunch of time explaining it, why? For the sole reason that I want to make sure you can walk away from this taking action by learning HOW to Geo-Tag your images, rather than just learning for the sake of learning and not doing anything as a result.

So for the sake of brevity, I’ll just throw up a quick list as to why you should Geo-Tag your images, because you know, you always have to convince people.

  • Gets your pages/images showing up in search results for your keywords in your targeted location
  • Your page becomes considered more relevant in local searches
  • Boosts your ranking in Google Maps
  • Gets you ranking in Google Image searches

So what is Geotagging?

Geo-Tagging is when you “Tag” an image to a fixed location. This is what DSLR cameras do on their own if they’re setup properly. Without a DSLR camera, you have to utilize tools/resources in order to GeoTag your photos.

So How do You Geo-Tag Images?

Two ways:

Automatically

and

Manually.

We’ll be focusing on Manual Geo-Tagging since I assume you’re not a professional photographer with a DSLR camera snapping all of your business photos. If that’s you, then you should know this stuff already.

Moving on.

Rule #1: Images must be in JPG format in order to be Geo-Tagged.

So, to begin you’ll need to have a Google+ page for your business.

Go to your Google+ Page and click on your Photos.

2 Feet Solutions Geo Tag Guide using Google+ Photos

Once there, just click on your albums.

Now, let’s assume you’ve already uploaded your images with them already being optimized through the use of the images metadata. 

Because honestly, that’s more important than Geo Tagging the pictures in the first place in regards to search engine optimization. 

If you haven’t done that, or don’t know how to, here’s a quick rundown. 

If you’re using a Windows OS.

Right-click on the image.

Click Properties.

In there you will be able to edit the information and optimize them for your niche/keywords.

If you’re using a Mac you’ll need to use an EXIF tool or something like Photoshop/Lightroom.

I prefer to use Photoshop myself.

Now that your images are optimized you need to embed the Geo Tags in its metadata so that Google can recognize your website as being relevant for local searches.

In Google+ as you click on each photo you can click on Photo Details on the right hand side.

2 Feet Solutions Geo-Tag Guide for Google+ Photo Details for Local SEO

Click on the drop-down arrow in Step 1, and “Add Location” in Step 2.

This will allow you to add a location. If you have a verified GMB listing, then use the same address you have there.

That’s it. 

Now your images are GeoTagged.

Oh, what if you don’t have a Google+ account. 

Really?

Well, in that case, use Panoramio or Flickr, any picture sharing website that you can include Geo-Tag data into the metadata. Just be wary of sites and programs that strip the metadata out of pictures. For instance, some messaging apps.


Thanks for reading and if you’re a local business in London, Ontario and need help understanding how you can take advantage of Search Engine Optimization for your business shoot me an e-mail with your questions and I’ll help you along: abdul@2feetsolutions.com