2 Feet Solutions SEO and Web Design team at work

SEO Experts in London Ontario.

Digital Marketing Solutions for Local Businesses


Keep scrolling down to see how.

London Ontario SEO Company
We Got You Covered in London Ontario.

There’s so much to consume, so much to know.
We cut through that noise and get you focused on what your business needs to be successful online.

Cut Through The Noise.

Local SEO and Lead Generation Experts in London Ontario!

We handle your online presence and make sure your business gets found online. You handle the clients, we handle the traffic.

What happens when you work with us?

  • Improved rankings in the search engine results page
  • Visibility in Google’s Map Pack (now reduced to ONLY two organic results)
  • You become an online local authority in your industry
  • Your phones will ring more often with qualified prospects
  • Your pipeline will be constantly welcoming new prospects
  • Your sales team will have the tools, resources, and knowledge they need to close the prospects

HOW?

  • By focusing on your entire online presence rather than just your website.
  • Creating and delivering content that places you as an authority in your niche and brings value to your prospects and clients.
  • By dominating the front page of your local Google search results by ranking organically and in the Map Pack.
  • With your custom sales funnel tailored to audiences with the highest conversion rates possible.
  • Retargeting your prospects through your online advertising.
  • Providing you and your team with the proper guides and tools in order to implement similar processes on your own.

 

In the meantime, why don’t you get your website checked out. Just enter your website below and we’ll let you know what’s stopping your site from ranking well.

We’ll even give you a checklist to follow.

Keep scrolling to see how we do what we do.


Get your Free Step-By-Step Checklist to Improve your Websites SEO right here ↓

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Connect.

Expand your network and quality of leads with our guidance.


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Convert.

Get paid 24/7, 365 by converting leads online with our e-commerce solutions.


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Relevant.

Target your clients with stuff they care about, when they care about it.

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Responsive.

Functional online presence that is proactive towards your clients’ needs.


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Social.

Get the proof you need when clients gush about you online to everyone they know.


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Internet.

Take full advantage of your online identity. We help you do that.

Priority/Time Distribution.

1. Identify Value Prop and Target Market
20%
2. Website Audit/Development
15%
3. On-Page SEO Audit/Initiation
20%
4. Social Media Audit/Creation
10%
5. Content Creation and Curation
15%
6. Targeted Ads / Feedback / Retargeting
20%

Here’s how we do all the stuff we say we can…

Let’s say you’ve just started your online business and you’re servicing a local market. Right now your main goal every single day is to find clients, increase your brand exposure, and basically just get as many people as possible to know about your company.

Now, think about that.

You can go around telling everyone about your new business, you can tell their dogs if you want.

You just have to ask yourself one question, what does that do for you?

See, I know, exposure and awareness is everything for a brand. You’re not a brand yet though, are you?

You’re one of many other businesses trying to attract paying customers.
Keyword; PAYING.

Now, after you get over the excitement of starting a business and telling everyone about it, now you gotta figure out how to make money from it.

Now out of all the people that you mentioned your new business to, how many would be likely to pay you within the next 30 days, 90 days, 6 months, 12 months, or maybe never?

Now, if you need money now to keep your business alive, which group would you target the most right out of the gate?

Of course the ones that you categorize as potentially making a purchase within 30 days.

These are your hot leads.

More often than not, this list will be more than ready to pay you depending on HOW you approach them.

What we do is focus primarily on that list of 30 day prospects. However, we flip the goal right on its head.

Your goal as a business is to generate a profit. Period.

I don’t need to throw around statistics, or cite sources for you to know that everyone is on Google. Prior to any major purchasing decision more than 60% of people whip out their phones and Google to figure out what to do.

We do it, They do it, and you do it too. Admit it.

So here’s how this SEO stuff works.

When someone has a problem, or a need, they go to www.google.com and search for whatever ails them.

Whatever comes up first gets on average 40-60% of all of the clicks on that page.

That means for that search term, if 1,000 people search it, on average 400-600 of those people will end up on the website listed first.

Now, Google has integrated its Google Maps listings into its Web results when it pertains to Local Business listings.

They know this game very well as they have entered the market as well in some cities. You may have noticed that in some localities Google will populate a secondary search box in the search results for you to locate service based businesses in your neighbourhood.

This is mostly done in cities in the United States, like Bridgeport, Connecticut or San Jose, California.

Now, enough banter. Let’s get into the good stuff.

So first off we make sure you have a Google My Business account, and if you don’t, we kind of look at you funny and tell you to go and get it.

Once we get you verified by the big G and all that good stuff, then we get to work on optimizing your Google Business Listing. Our initial step is to ensure that your business information is accurate and ensure that is used for all mentions of your business online.

Then if you’ve already had a presence online we’ll go over where it stands and clean out any unnecessary and low-quality backlinks. The big G is smart, no more passing off low-quality or spammy links. Quality over quantity.

Next up is your website and online presence on social media accounts. We utilize a holistic approach by connecting your entire online presence to build one cohesive brand. Simply put, we make sure your website and social media provide your target market with content that is valuable which places you as a trusted authority in your industry.

No matter where people find you online, they can immediately see that you’re to be trusted with their money and know what you’re doing, as evident by the content we create and curate on your webpage and social media accounts.

This is our Onboarding Process and it sets up your business to be in a position to reap immediate benefits reflected by your increased quality of leads and bump in the search engines.

The reason we do this first is so that we can be on equal ground when we go to battle for you in the market.

Too many businesses fail to give their online presence the same respect as their bricks and mortar presence.

Just like a storefront has overhead and maintenance costs. Your online presence is your storefront, online.

If you can’t be found online, it’s akin to keeping your storefronts doors closed and lights off.

No one will know you’re open!

They’ll walk by, think your closed, and never think about your store again.

Online you have even less time to make an impression, so make it last, and make it a positive one.

Keep scrolling to see what we do.

Get Heard Online.

Your success online is entirely dependent on two factors, the message you want your target market to hear, and the message that your target market actually receives.


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OnPage Search Engine Optimization.



Google My Business Optimization.



Local Google Maps Search Engine Optimization.

Content Creation and Distribution.


E-Mail Marketing and Automation.


Custom Sales Funnel with E-Commerce Platform.

Facebook and Instagram Ad Management.


Converting Landing Pages that include Sales Copy.


Re-targeting custom audiences with pixels.

Keep Scrolling for Prices

So here’s the deal, if you just want to know what we do and for how much, skip this section and click here to take you there.

If on the other hand, you’ve read everything on this site so far and you like what you’ve read and want to know more, GREAT!

First off, thank you! I greatly appreciate you actually reading this, and for that I’m going to tell you exactly what we do.

If you’ve read this far, it probably means you’re interested in our industry, which is online marketing, and that gives me reason enough to help you.

I get it, we’re not just some kids that grew up on the internet and can make websites, well, my point is, we’ve owned and operated local businesses ourselves. We understand each other more than you would even begin to fathom. The struggles of juggling the business with everything else you got going on in your life. Not to mention the pressure to get everything going and setting up your online business that’s going to make you rich. You know, the usual stuff.

So, what’s going to happen here is this. I’m going to throw an outrageous pricing chart below this block of text. The idea here is that a huge majority of people are just looking to see what something costs.

That’s their main determining factor if they want to make a purchase or not.

Here’s the thing, I’m in a position where I can realistically choose the people I want to work with. And that’s pretty simple to me, I want to work with anyone that actually WANTS to work with me.

It’s as simple as that.

So obviously I’m selling something, that’s why you’re even on this site reading this. Its sole purpose of existence is to drive people like yourself to pay me money. Here’s the thing, if you’re reading this you’ve already invested a good 5-10 minutes of your time with me, and I greatly appreciate that and will not let it go to waste.

Here’s the jist, the pricing table is only there to thwart those that shop based on price alone. I want people to WANT to work with me. My service to your business will always be based upon the needs of your business and what you prioritize for me. Only that. and I can never put a blanket price without understanding your business and your needs. We get to know each other’s businesses in order to really hammer down some great results that you can ride into the long-term.

If you’re still reading, please ignore the pricing table below and continue reading for some great actionable tips you can use today to give your business a boost.

Pricing Table Right Below!

Web Dev

$3750

initial setup
  • 5-page responsive website
  • social media profiles
  • OnPage SEO
Get Started!

Facebook Ads

$450

Per Month
  • manage 1 Campaign (up to 5 ad sets)
  • Ad Copy
  • Pixel and Custom Audience creation for Re-targeting
Get Leads!
 

Let’s walk you through setting up your business online for the best GMB and SEO practices

This is going to be the guide most SEOs won’t want you to see.

Okay, let’s begin.

Let’s start from ground zero. Let’s assume you’ve just registered your domain and got your hosting setup with WordPress installed.

If you already have a business and website setup you can skip these first few steps and go straight here, that will save you some time.

The absolute first step is:

Begin Here to Launch Your Online Business

I. Setup Google Apps for Work

It’s going to cost you $5/month per e-mail but you have virtually unlimited aliases.

Plus it’s 2016, there’s no reason for your company e-mail to be @gmai.com or @hotmail.com. There’s no need for that when a domain and company e-mail will cost you less than $100/year.

Plus, these days, managing an e-mail server is an operation on its own. Why do that when you can use Google’s e-mail capabilities.

Now to explain what I meant earlier when I said you can use aliases.

So, let’s say you’re a one-person outfit for now, you know, you’re starting up.

We’ll go ahead and register the e-mail: info@company.com

Now, in the admin settings I can go and add aliases. This means that I can use any other prefix to @company.com with the caveat that the aliases share the same inbox as the original account. In this scenario, info@company.com.

So we can have all of the following e-mails if we want:

  • hello@company.com
  • hi@company.com
  • abdul@company.com
  • yoda@company.com

And on it goes. So as aliases, any e-mails that these receive will be dumped into the same inbox.

Nonetheless, there are other options such as self-hosted, or even from your domain/hosting providers. They all provide it basically free for the first year.

Once your company e-mail account is setup you need to do this:

II. Register your Google My Business Account

Go to the Google My Business Page and claim your business by creating a listing. You will have to sign into your Google Account. I recommend you create a free gmail account for this, with the email being companyname@gmail.com. What? Why? You just told me to drop 5 BUCKS on a @domain.com email, FROM GOOGLE!

I know I did, my memory’s not that bad, despite what my wife says.

Point here is, you never know what happens with your @domain.com email, maybe a mixup with billing, something, you never know. At least you will always have your free Gmail account setup with your GMB Page.

Truth is, this doesn’t matter as much as you think it does, you can use your @domain.com email if you please, doesn’t matter in the long-run as you will give management permissions to your @domain.com if you use a free Gmail email in the first place.

So now that we’ve wasted time covering that bit, let’s get into it.

So once you click the big green button that says start now, then sign into your Google Account the next thing you’ll see will be a map and a search box meant for you to search for your business.

It will look like this:

SEO Guide - GMB Step 1

Step 1 of Google My Business Registration by 2 Feet Solutions SEO Guide

So assuming you’re doing this for your first time and no one is using your business name you’ll get a similar result as the picture above. You need to click on the last option in the dropdown menu that says

“I’ve correctly entered the name and address – Let me enter the full business details”

Nest up you’ll see this:

Step 2 - SEO Guide - GMB

Step 2 of Google My Business Registration by 2 Feet Solutions SEO Guide

While entering your listing information you may notice a section named CATEGORIES, this is Google’s main classification for your type of business.

PRO-TIP: search some competitors or big players in your industry in Google Maps and check out the first Category listed, that is usually what you should aim for, to be fair, this is just a quick and dirty trick, you should definitely do your research and figure this out for your business.

Enter all your info, then pay close attention to the last question before clicking that big blue enticing CONTINUE button.

Step 3 SEO Guide GMB

Step 3 – Are you a Service Business or Bricks and Mortar Business?

THIS IS VERY IMPORTANT

Now you need to determine what type of business you’re operating and whether you will be serving clients at your place of business. The main difference here is:

CHOOSE YES

  • Only your City will be visible in search listings and Google Maps results.
  • Your Citations would just be your City, Province/State, Postal/Zip Code + Phone Number.
  • You get to select a radius for an area that your business services or define it with a Postal/Zip Code or by City.
Step 4 GMB Reg SEO Guide

Step 4 of Google My Business Registration SEO Guide by 2 Feet Solutions

I lied, you can still have your full postal address visible in search listings if you choose yes.

Step 4.5 GMB SEO Guide

Your last chance! Check this box if you want your Postal Address to show.

If you prefer to have your postal address visible even after choosing yes, you still have one more chance to do so, yay.

 

 

 

CHOOSE NO

  • Your full postal address is visible in search results and Maps results.
  • You need to include your full postal address in all Citations + Phone Number.

You will have to verify your listing and that will come in the form of a code that is sent to the address you use to register your business with Google, so make sure you have access to the mail in order to get it in time because it comes with an expiry date.

Assuming you have all of your information such as Business Name, Address, Phone Number, and website domain, you will be good to go so just hang tight and wait for that postcard because we will get back to it once you receive it.

III. Build out your website and claim your Social Media Handles

Go to this site, it’s called NameChk and find out immediately which social media names are available for your business/brand.

Next, register an account at each Social Media Platform or hire someone to do it. At the very least get the Fantastic Four: Facebook, Instagram, Snapchat, and Twitter.

I’d also recommend registering accounts with Bloggr.com, Tumblr, and WordPress.com.. Just trust me on this one. I know what you’re thinking, those are dying platforms, you never hear of them. They don’t matter anymore.

Well, they matter on the internet.

People forget the internet is just the information of things, and just because things tend to fade away, that does not absolve their impact on the internet.

As you’re going around conquering Social Media you should be building out your website.

There are many things we can go over regarding building out your website so I’ll try to be as concise as possible.

I don’t want to go into validating your business idea, for the sake of brevity we’ll assume that this business has been validated.

Go to www.google.com and in the search bar begin typing your industry keyword and hit the search button.

Take a quick scan of the rankings on the first page. Click them, and check them out. Find one that serves similar customers as you and that ranks the highest.

Go to www.semrush.com and register for a trail account. Pop in your competitors URL, and start reading.

Like I said, there’s a lot to get into but I’m trying my best to keep this short and valuable info you can take away and get results with on its own.

So let’s do it this way:

IV. Keyword Research and Planning

Go to Google Adwords sign in with your wicked cool brand new Google Apps for Work e-mail.

We’re going to keep this simple but good enough to get you started right away. So in order to do this let’s get a set of 10 keywords that we can purposefully target as we build out our online presence and specifically website and landing pages.

First go to a keyword suggestion tool like UbrSuggest and just pump your keyword in there and let it search.

It will come up with a ton of keywords, choose a couple that will work for your purposes. I’m assuming you know your target market here so you can tailor your choices around feedback from your customer avatars (your ideal prospect).

Next up go to Google and search your keyword, scroll all the way down to the bottom.

For the sake of our example here, let’s use the keyword “search engine optimization”

LSI Keywords SEO Tuturial for Search Engine Optimization

There are two areas to focus on with that picture, you know, I could have made it really easy for you here and especially for those that are skimming through all of this, by putting red boxes and bright yellow arrows in that picture to capture your attention.

Here’s the thing, just reading this guide will do nothing for you, as will be the same for every other one you read after this one. You will read more, believe me.

The thing is, you gotta put this stuff into action, and when you do, you realize a whole bunch of new things come up that you never realized that you didn’t know. Those gaps in knowledge are very specific to you, your business, and your goals. So that is why it is imperative you go into this with the keen interest of learning, adapting, testing, and evolving.

Now back to where we were at.

Okay, so there’s two parts to the earlier picture I want you to focus on.

Part Numero One:

See where it says “Searches related to search engine optimization”

That is your gold-mine, your treasure-trove of keywords Google has already vetted and knows are being searched regularly.

These are the keyword variations you want to begin targeting right out of the gate. You have a solid eight keywords to focus on and generate traffic with. Use them.

The Part Deux to this is the bottom part that is greyed out.

Notice how it says London, ON? Well that’s where I am while I’m writing this and while I did that search and screenshot it for this.

Automatically my results are tailored as per my location. So you have to use that to your advantage as a local business when targeting your clients online.

I’m not going to spend much more time on Keyword Planning and Research right here, but I promise to add some more info regarding it in a blog post sometime in the future.

Trying to keep things short here.

V. Create quality content people will gain something from

Start putting together your website and allow the tone of the company to resonate with the written copy used on the site.

Most people make the mistake of thinking they need to prove themselves to the client so they begin the interaction talking about themselves or their company, and the client just keeps getting punched in the face with all these accomplishments, testimonials, and reasons why you’re awesome.

When really, they usually have a few questions that they’re looking to get answered in a particular subject. That’s why Quora’s gotten so huge, think about it.

So lead with value up front and first, and build your content around that.

Really and truly though, just hire a copywriter that knows what they’re doing and be done with it.

This goes for the website as well, this is your storefront, pay someone to do it right the first time if you’re not capable of doing it yourself.

You may wonder as you scroll down why I don’t have building the website as a heading all on its own, and I’ll answer that here.

Because your website is just another piece of content put out by your company, your business, your brand. Whether the prospect interacts with your brand on Facebook, In-person, or on your website, you need to provide them with a benefit.

Your website is one avenue to nurture that relationship, and that requires you to focus a great deal of attention to the UX (User Experience) of your site. There are tools to test these things, but let’s keep things short and simple here.

So your website falls into the same category as content in my opinion and like every other piece of content that goes out for public consumption in the name of your brand, it needs to be top-notch and high-quality. Deliver on that every time and people will take notice.

I want you to envision the relationship this way. Your first priority is to build trust with whomever is reading your website or any content you’ve published as part of your brand. In order to build trust with a stranger, the fastest way to earning that trust is by providing them with some valuable information that they can use to benefit from.

See, as humans, we’re genetically programmed to look out for numero uno, no matter how awesome and altruistic you are. It doesn’t mean you’re a bad person, it doesn’t mean you’re greedy, it’s just that as a species we’ve become jaded when it comes to claims made online.

We’ve all got our inbox’s raided with get rich quick scheme’s and making money online “gurus”. It’s easy to be a cynic.

However, if you can provide a stranger with actionable information that they can use at NO OBLIGATION to them that usually gets people more open to hearing about what you have to say. You’ve essentially proven to them that you’re the real deal, and usually that’s all you need for someone to be willing to give you a try.

So here, let’s break it down to even simpler terms. You’re always selling something. With your content your selling strangers to the fact that you’re an expert and deserve to be paid for your product/service. If you can’t sell them off of the copy you have on your website, then you need to nurture that relationship between you and the stranger until the point that they are ready to buy.

You need to qualify them.

So, if they don’t buy, you want to buy their contact information from them so you can reach out to them again in the future. If they’ve received any value from the content you’ve created, chances are they would be willing to trade you for that value by way of giving you their e-mail, and if you’re a savage, their phone number.

So create something that will entice a stranger to give you their e-mail. This is usually called a “lead magnet” in the industry. This can be something for free, or very low cost (also known as a “tripwire”).

Things like tutorials, tips, techniques, software, or tools they can use immediately are great incentives for most people to want to hear more from you in the future.

So for instance, someone in my position would do well to put together a search engine optimization tutorial, or maybe even a YouTube video of search engine optimization techniques and/or tools I use to help get local clients ranked in London Ontario all the way to Doha Qatar.

Do you think that you would find value in that?

VI. Building Your Site

Don’t use Wix.

Don’t use Squarespace.

Please, for the love of…whatever it is you love the most.

Just…don’t!

It has severe limitations for search engine optimization and they are just not scalable.

So I’m going to keep this short and sweet. I’m not a re-seller, or an affiliate, this is just my honest opinion after over a decade of making websites online.

Purchase a copy of X-Theme for $60 USD and it comes with this plug-in called Cornerstone which is a drag and drop editor.

The closest and cheapest thing to having an almost polished site without any coding skills at all.

Next up, get an SEO plug-in. You can code the data in manually, but for most a plug-in will do the job just fine.

Download “Yoast SEO” plug-in, it can be found in the WordPress plug-in search. The free version is all you need to get started.

Use this to optimize your keywords, meta data, page titles, alt tags, and XML sitemaps.

Also, setup a Privacy Policy and Terms and Conditions pages.

Here is a good tool to generate very generic ones for your site.

If you really want to boss out and look all fancy schmancy with professionalism, consider adding a Refund Policy page as well.

*You should get this checked out by a lawyer to be honest, it should be in -line with your business. Reality is though, to start, you’ll get by just fine with a generic one.

**You do need a Shopify account to use those generators, but I mean, there’s a 14-day free trial. Make of that what you will.

We’re trying to get you up and running as efficiently and low-cost as possible guys, let’s remember that.

VII. Run an SEO Audit on your Webpage/Landing Page.

After setting up your website and taking the necessary action and care to get everything optimized the first time around, you need to run an audit to see what needs improvement.

This is also the part where you need to start if you already have a website and want to work on it to get it ranking better in the search engines.

So go ahead, enter your website below for your free quick SEO audit, or use the plethora of sites/tools out there online that do this exact same thing for you.

Protip: Scan your competitors to see what they’re doing right and/or wrong.

Pro-protip: Pay attention to their keywords, and keyword density.

VIII. Create your Customer Avatar

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This is a concept as old as any sales training that’s out, so I just pulled a definition off of Google’s top result and I’ll share it here to illustrate what I mean by Customer Avatar for anyone reading this that is unfamiliar with the term.

So you want to write these things down, and it goes beyond just the basic demographics such as number of kids and household income. You want to personify who your ideal client is.

You want to picture yourself as the prospect at the point of being ready to buy.

These are the questions you need to answer as if you are this ideal prospect?

  • What is the problem I’m facing?
  • Am I aware of the problem?
  • Can it be solved easily?
  • How much am I willing to pay to solve this problem?
  • What will my friends/family think if they know I paid to solve this problem?
  • Is it a problem that I can endure?
  • How will my life change if I solve this problem right now?
  • Can I solve this problem right now?

These questions are only so you can get an idea of how deep we’re trying to get here.

So take out a piece of paper and a pen, or you know, use this laptop, computer, or smartphone that you’re reading this on and answer the following questions (after you’ve mulled over the previous questions):

  • What’s their Gender?
  • How old are they?
  • Are they married?
  • Do they have kids?
  • If they are married, what’s their spouse like?
  • Is their spouse supportive of their business endeavours?
  • What kind of relationship do they have with their kids?
  • How would this person normally dress?
  • What do they do for a living?
  • How much money are they earning?
  • Are they financially secure?
  • What is their biggest frustration?
  • What is their biggest superficial desire? (ie. To be noticed, to look better, make more money, etc)
  • What are their fears?
  • What are their frustrations?
  • What keeps them awake at night?
  • What do your customers have in common?
  • What would the “story” of your customer avatar be?
  • What’s the ideal name of your avatar and its family?
  • What does a day in the life of your customer avatar look like?

You might be asking how this could possibly fall under OnPage SEO, and I’d say you’re a smart cookie for picking up on that. There is a reason I have it prioritized in this manner though. It’s because OnPage SEO isn’t only for the search engines, but it’s also an opportunity to ensure that your content is relevant to your target market and really hits the pain points and covers the objections that arise within the subset of your target market that are buyers.

When you have a clear picture and idea of who your highest converting prospects are, you can tailor your marketing and copy efforts at them. This ensures you convert while also providing a wider funnel to nurture leads that fall outside of this target.

IX. Build out Local Schema Markup

WHETHER YOU’RE A BUSINESS OWNER OR SEO CONSULTANT YOU’LL WANT TO READ THIS.

If you don’t know what schema is, then you’ll REALLY want to continue to read more.

For the past couple of years the main search engines have been using Schema data in order to get data for their search engine results.

SO WHAT IS SCHEMA AND WHY IS IT SO IMPORTANT?

I’ll answer the second question first. Let me put it this way – Schema is a vocabulary that is sponsored by Google, Microsoft, and Yahoo.

In regards to what it is, it’s just the next evolution of meta tags. It’s the same thing as how meta keywords hold absolutely no relevancy to search engines anymore. Kinda makes me giggle when I see sites trying to take advantage of that.

So here’s the thing, have you ever searched for a restaurant in Google and you got their average review rating with the actual stars listed right under the restaurants name in the listing?

 

The only way you can achieve that natively through Google is by optimizing your Schema markup with your website/businesses’ information.

Okay, so we’ve established its importance. Now how should you set it up?

Well, there are a lot of plugins that are amazing that do this thing quite easily for you.

If you’re like me though, you’ll want to know how it works first-hand. So I’ve attached the HTML Schema Markup as well as the JSON-LD Schema Markup templates.

The difference?

JSON-LD doesn’t screw with your site. It’s beneath the surface and can be placed anywhere into your page as raw content.

This is especially handy when you’re working on WordPress websites.

With the HTML Schema Markup you have to account for the usual stuff when you’re marking up HTML code on a site.

One final note, always, always do it page by page. I know a lot of the plug-ins just put a blanket schema markup for your site, but if you’re really trying to get the most out of your site and in the rankings, then do this right. It is by far, one of the most important OnPage optimization techniques.

X. On Page Foundation

I’m going to run through these quickly. These are the basics, the foundation, the very essence of optimizing your websites on page search engine optimization. Most of these can be simplified with the use of various plug-ins and software.

If you’re building your site or your clients site using WordPress, then your best bet is to download and install the Yoast SEO plugin or All in One SEO plugin.

There are various other ones, they all get the job done, I don’t think any of them offer any distinct advantage over the rest, at least when we compare only the free versions.

Don’t overthink this part, we just need to get this done, and done right using target keywords and well placed call to actions.

A. Page Titles

You’ve probably asked yourself how many characters your Page Title should be?

Well, First thing to keep in mind is the length of characters in your Page Titles. You would be wise to know what the various search engines display in their search engine results pages (SERPs).

Google displays 50-60 characters from your Page Title in its search results before cutting it off.

Best rule of thumb is to keep your Page Titles between 50-55 characters with 55 being the upper limit.

Now that you know how long your Page Title can be, what are you going to fill it with?

This is your prime real estate on the search engine, you need to be creative and capture a users attention and convince them it’s worth their time for them to click on your link.

Best practice for many years has always preached that you should always begin your Page Title with your keyword, this is a best practice I’m always willing to bend though.

Of course, you must have your keyword in the Page Title, but having a coherent and well structured title tag comes first and placement comes second in my opinion.

Your title tag should consist of the following three things (no matter what):

  1. Your targeted keyword
  2. A call to action (CTA) – Answer this question: Why should they click on your link?
  3. Your brand, your company name. Whatever it is you’re trying to push.

There is a 4th here, but it’s dependent on the type of site/business you’re building or working on.

If it’s a local business, you need to include this 4th element to the creation of your Page Titles.

And that is, the city/locality!

If you’re trying to rank locally it’s a good idea to include the city you’re ranking for in your Page Title.

Moving on.

B. Meta Descriptions
C. Heading Tags

Stay tuned for more, I will be updating this daily until it is complete. I really underestimated how much words I would need to write to cover all of this. I really wanted to keep it short, but alas, no matter how you slice it, starting a business is no piece of cake. Go figure.

Still, I’m committed to breaking this down into easily digestible tidbits of pure value that you can take action with.

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#HUMBLEBRAG.

Client Testimonials

Wail Shahwan

As always, I am met with extreme professionalism. From the first conversation I had the sense that he was really focused on understanding my business and what I need rather than what he can sell me. Well, that sold me! I’ve worked with Abdul at 2 Feet Solutions over numerous projects and I will continue to work with him into the future, I advise anyone else that owns or operates a business to do the same.

You

This could be you telling us your success story.

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